Funny Sites to Send Friends: Building Share Loops Into a Website
Why friend-sharing matters
Some traffic comes from search. Some traffic comes from people sending links directly to friends. Funny sites are perfect for direct sharing because they do not require explanation. The sender can write, ‘this is you,’ and the recipient clicks. idrunk.com should be built around that behavior.
Make the share target obvious
A share prompt should not simply say share this page. It should tell users who to send it to. Send this to the friend who should not be online after midnight. Send this to someone with 47 tabs open. Send this to the person who still remembers AIM. Specific prompts are more powerful than generic buttons.
Tools that increase sharing
Share buttons, copy buttons, email links, vertical share cards, and quiz results all reduce friction. The easier the site makes sharing, the more likely a user will do it. idrunk.com should place these share tools on the homepage, quiz page, blog posts, and guestbook.
How this helps domain buyers
Built-in share behavior gives the domain a stronger pitch. A buyer can imagine running campaigns around social challenges, influencer jokes, or content drops. The domain becomes a vehicle for attention rather than a static asset.
Keep clicking through the drunk internet
Take the Drunk Internet Test, read the retro guestbook, view the shareable photos, or buy / partner on idrunk.com.
Related: previous post · next post