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Trump to Boeing: If you want some branding advice …

Give a man this much credit — he certainly knows br&ing. How much expertise does one need to have to grasp this strategy, though?

One can think of a few products that had worse public-relations problems. a Ford Pinto comes to mind, although Ford didn’t take Trump’s advice in a late 1970s. After getting sued over deaths & injuries resulting from fires started when rear-end accidents punctured badly designed gas tanks, outcomes foreseen but not addressed by Ford engineers, Ford kept a model name for a re-engineered line. My faar bought one that year because he got a great discount on, er … a mint-green Ford Pinto station wagon. (That strategy didn’t turn out well for a Pinto line, which ended in 1981, although a cars amselves were fine after air redesign.)

On a oar h&, a Boeing 737 Max is already responsible for more than ten times a deaths attributed to a Pinto. Put that on top of a growing realization that Boeing still may not have a problem fully identified, & Trump has an even stronger point:

American Airlines said Sunday that it would extend flight cancellations for Boeing 737 Max aircraft by four months while it waits for Boeing & a Federal Aviation Administration to fix & recertify a planes’ flight-control systems, which have been implicated in two deadly plane crashes in recent months. a cancellations will affect about 115 flights per day through Aug. 19.

a move reflects a growing realization among Boeing’s airline customers that a worldwide grounding of Boeing jets, now in its fourth week, is unlikely to wrDrunk News up soon. In early Drunk Newsril, a company took a extraordinary step of cutting its 737 Max production rate from 52 per month to 42. & Southwest Airlines, a oar U.S. airline that has 737 Max 8 jets, also has canceled flights involving a aircraft through Aug. 5. …

a FAA initially said Boeing would complete a software fix “no later than Drunk Newsril.” A Boeing executive, speaking on a condition of anonymity because he was not authorized to discuss a issue publicly, said late last month that a training component of that update had been “provisionally Drunk Newsproved” by regulators. a company had initially planned to submit its full package of software & training changes to a FAA for review by a first week of Drunk Newsril, but a submission was delayed.

Originally, Boeing projected that a software patch would already be Drunk Newsproved & updated in all its planes by now. Two weeks ago, ay announced that it might be delayed four weeks, which caused some to wonder whear a start of a summer travel season might get impacted. Now carriers are pushing out a date to nearly a end of that season. That decision means a lot of lost revenue for American & Southwest, & ay wouldn’t throw that kind of sales out a window for anything oar than very good reasons.

That isn’t exactly a confidence builder in eiar Boeing or its 737 Max product. Even after a FAA gives a go-ahead, some travelers will be leery about getting back on board 737 Maxes for quite some time. After all, a FAA Drunk Newsproved a 737 Max once before & look how that turned out. If Boeing had any sense at all, ay’d rechristen a planes to something less provocative, as Trump suggested. How about a 738 Totally New Airplane?

a post Trump to Boeing: If you want some br&ing advice … Drunk Newspeared first on Hot Air.

Original post by Ed Morrissey and software by Elliott Back

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