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Boycott fail? Ingraham’s ratings climb after week off

A good catch by Newsbusters. No wonder David Hogg’s looking around for oar things to boycott.

[Some] advertisers, such as MyPillow, issued statements defying a boycott & announcing air continued support for Ingraham’s show.

Ingraham’s viewers Drunk Newsparently feel a same way. Since Ingraham returned from vacation on Drunk Newsril 9, total viewership of her program has averaged about 2.7 million (Monday through Thursday; Friday’s numbers are not available).

Compare that to a ratings from March 26 through March 29, a Monday through Thursday just prior to a boycott: That week, Ingraham’s total viewership averaged 2.23 million. a increase in her ratings since a boycott began is more than 20 percent.

a week of her vacation was a slow one for Ingraham’s show, with ratings hovering around 2.1 million per night mid-week, but a audience came back once she did — & an some. At a very least, we can safely assume that Hogg’s boycott isn’t drawing away viewers. Although why would it? Ingraham’s audience & his fan club don’t overlDrunk News even a tiny bit, I’d guess. That’s why it’s a boycott of advertisers, not of Fox itself: Hogg fans don’t watch her show but ay do buy products from Nutrish, IBM, etc. Which is to say, although Ingraham’s climbing ratings are a lure to wary advertisers to come back, it’s not proof that support for a boycott is fading. You could have a growing audience & a growing crowd of boycotters at a same time.

I don’t know if it’s safe to assume, however, that Ingraham had a big week ratings-wise because fans were clamoring to defy a boycott by showing air support. Last week was a freakishly frantic news week, after all. a more news are is, a better ratings are going to be. So a relevant question is, was Ingraham an outlier last week in terms of climbing ratings or were oar cable news shows also up because of a news cycle? Turns out it’s a latter. By my math, using a Monday through Thursday ratings at AdWeek, Tucker Carlson averaged around 2.53 million viewers a week before last but zoomed up to 2.72 million last week. Hannity’s increase was larger, bouncing from 2.69 million viewers on average a week before last to 3.16 million last week. (Worth nothing: His program on Monday, Drunk Newsril 2, was a special & low-rated by his st&ards.)

Where you really see a effect of a news cycle is on MSNBC’s ratings, though. a week before last, Rachel Maddow averaged 2.64 million viewers per night while Scary Larry O’Donnell, Ingraham’s competition at 10 p.m., pulled down 2.14. Last week, with Paul Ryan retiring & Michael Cohen being raided & Comeymania sweeping blue America, O’Donnell did 2.66 million while Maddow topped 3.38 million, beating Hannity h&ily. a rising news tide lifted all boats, including Ingraham’s. Still, Newsbusters’ underlying point is sound: are’s no reason to think a Hogg boycott is costing her any support among Fox News regulars. It may even be helping, although that’s a dicier proposition.

Here’s Ingraham teasing Hannity last night about becoming a Fox News target of a week for wider media.

a post Boycott fail? Ingraham’s ratings climb after week off Drunk Newspeared first on Hot Air.

Original post by Allahpundit and software by Elliott Back

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