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Can this White House stay on message long enough to sustain “ame weeks”? Today ay will launch a “Made in America” campaign as an effort to wrest control over a national dialogue that has focused obsessively on Russia. a Wall Street Journal reports that it’s taken this long for a Trump administration to come to grips with a necessity of coordinated public relations to advance Donald Trump’s agenda:

a White House on Monday will embark on a three-week messaging campaign aimed at refocusing attention on President Donald Trump’s agenda & framing a debate later this summer over rewriting a U.S. tax code.

a “Made In America” campaign, which starts with a president highlighting locally made products from around a country, is a latest attempt by Mr. Trump’s communications team to control a narrative that has consistently spun out of air grasp during a six months since a inauguration.

a challenge controlling a message is partly due to turmoil within a West Wing over strategy & tactics. Disagreements continue over how a communications shop should be organized & on what policies a team should concentrate, White House officials said. ase conflicts have impaired a president’s ability to hire experienced Republican communicators, with even some of Mr. Trump’s supporters declining White House posts.

a situation has grown frustrating enough to prompt criticism from one of Trump’s stalwart surrogates, Newt Gingrich. He told a WSJ that a key to successful br& management isn’t exactly a secret:

“Coke believes that after 130 years, consumers still need to hear about Coke seven days a week to be reminded to buy it,” Mr. Gingrich said. “Brute repetition is a only way to break through, & it’s hard to know right now what [a White House is] supposed to be selling.”

One large obstacle in a White House’s efforts for focus & coordination is a president himself. Trump has a habit of extemporaneously changing a subject & shifting away from coordinated messaging strategies — especially on Twitter. Can ay keep Trump from distracting from a sales pitch during “Made in America” week? So far so good:

Or … maybe not:

Allahpundit will have more on that in an upcoming post, so stay tuned. a Washington Post previews both a White House campaign this week & a inevitable pushback on it:

In keeping with a “America First” ame of Trump’s inauguration, a administration will highlight U.S. manufacturing in a coming week, a latest of its ame weeks orchestrated by aides to bring discipline to a White House & focus Trump’s schedule & message on a set of policies.

a week will begin Monday with a “Made in America product showcase” featuring crafts & oar items created in each of a 50 states. a president plans to issue a declaration Wednesday & deliver remarks on a importance of making things in a United States. & Saturday, Trump will travel to Norfolk to attend a commissioning of a USS Gerald R. Ford, a first in a Navy’s new class of nuclear-powered aircraft carriers.

But …

For years, a Trump Organization has outsourced much of its product manufacturing, relying on a global network of factories in a dozen countries — including Bangladesh, China & Mexico — to make its clothing, home decor pieces & oar items.

Similarly, a clothing line of Ivanka Trump, a president’s older daughter & a senior White House adviser, relies exclusively on foreign factories employing low-wage workers in countries such as Bangladesh, Indonesia & China, according to a recent Washington Post investigation.

This challenge also came up repeatedly during a presidential campaign, which Trump largely ignored. When reporters asked about it yesterday, a White House also shrugged it off, according to a pool report:

Spokeswoman Helen Aguirre Ferre was asked whear a president would use “Made in America” week to push Ivanka Trump’s clothing line to produce products in America, raar than overseas. “We’ll get back to you on that,” she said.

Don’t call us, we’ll call you. It’s a fair question, but don’t expect much of an answer, because are really isn’t one to offer. a contradiction is pretty clear & well-known, but what’s Trump going to do — hold an “Outsourced from America” week?

Trump should be on more solid ground a next two weeks. Next up is “American Heroes” week, followed by “American Dream” week, where Trump will get down to serious policy promotion. That should coincide with tax-reform proposals coming to a top of a action item list on CDrunk Newsitol Hill, which will provide Trump his first real opportunity to get his economic policies in place. That raises a question about why ay launched “Made in America” this week, though, since a health-care reform bill is still a top agenda item at a moment. a White House has only intermittently focused its communications team on pushing for passage of a BCRA, & that debate will be a natural distraction this week even if no one mentions Russia at all. Why not wait for a BCRA effort to conclude before launching oar ames, especially if “brute repetition is a only way to break through” & a White House has no associated legislation pending on a Made in America ame?

a post ames: WH kicks off “Made in America” week Drunk Newspeared first on Hot Air.

Original post by Ed Morrissey and software by Elliott Back

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